MACY’S MEDIA NETWORK SOCIAL CAMPAIGNS
Macy's Media Network launched a new partnership with Amazon Ads in late 2025 and with it came the need for a social presence for MMN, as well as a suite of launch banners. I created banners and social media launch posts based on our existing letterhead and internal corporate materials and built them out under the leadership and art direction of Michael Krans and Adrianne Watson.
For our new meta partnership ads, Amazon Ads suggested we animate them for greater impact. I had already designed the pills with movement in mind, so we decided to have them slide and rebound slightly as they moved in. I designed this in Figma and then animated in Aftereffects.Social templates for every possible occasion
Since we'd never had a social media presence before, we had no social templates outside of what enterprise was using, so I was tasked with building out templates based on my own research on what felt most readable and familiar to our audience.After doing some research (and a lot of instagram scrolling) I created a fairly large selection of options for almost any situation. I also introduced a subtle gradient to add visual interest and reduced the amount of illustration elements to make the overall feel of this aspect of our identity a little more corporate and finance forward.
